Matt’s experience encompasses a broad range of practice areas within the strategy discipline including brand positioning, digital marketing, audience segmentation, social media, content, analytics and product innovation.
imre
Consumer Brand Strategy & Insights
Leading strategic planning and insight development for agency clients. imre offers an integrated suite of marketing communications services include brand strategy, creative, digital marketing, social media, public relations, media, and analytics.
%20(1).jpg)
RAIN
Digital Strategy & Innovation
Led digital strategy activations for Fortune 500 companies including Nestlé, Campbell Soup Company, Unilever, BlackRock, Amazon, Samsung, and Pfizer. Additionally pioneered the firm’s strategy offering around voice technology and smart assistants.
MRY
Social Media Strategy
Managed social media presence for Visa across eight lines of business including development of content strategy and consumer response protocol. Led Community Management team and real-time content production process for Visa’s Sochi 2014 Olympic Winter Games campaign.
Protagonist
Integrated Campaign Strategy
Supported client services team managing campaign launches across TV, Print, Digital and Social Media for clients. Directly managed social media activations for Unilever including copywriting, competitive analysis and platform management.
Experience
Learn more about Matt’s work.
Thought Leadership
Matt's insights and commentary on the digital space have been featured in a variety of publications.
"E-commerce everywhere: How to find a winning strategy for the new consumer experience," MarketingDive, September 2021
"‘A much more open canvas’: Why Roblox is the next brand marketing frontier," ModernRetail, June 2021
"Fortnite, Minecraft, and Roblox are creating virtual worlds – here’s how marketers can engage," WARC, March 2021
"The Fight for Consumer Attention," MediaPost, November 2020
"Generation Voice: How Growing Up with Tech will Change Assistant Design Paradigm," MediaPost, October 2019
"Where Twitter Stands with the Ad World on Its 10th Birthday,"
Digiday, March 2016
"Advertisers Don’t Like Facebook’s Reactions. They Love Them,"
WIRED, Feb. 2016
"Setting Up Content for Success,"
Social Media Today, May 2015
Read more of Matt's writing on his blog.