Women's World Banking
To evidence the incredible work Women’s World Banking does across the globe in combating gender inequality and providing services to underbanked communities, the organization wanted to produce and promote case studies of their work along with a newly developed Gender Assessment Methodology survey for executive decision-makers at financial institutions.
To support this initiative, we designed engaging case studies for the organization’s work with the Bill and Melinda Gates Foundation and Financial Sector Deepening Africa (FSDA) as well as a web portal promoting their new Gender Assessment Methodology offering. To promote these efforts, we devised paid social media campaigns across LinkedIn and Twitter specifically targeted to key audiences they wanted to reach including Financial Service provider executives, relevant donors and key investors in priority global markets.
Leveraging a variety of creative assets, paid social media targeting and website landing page optimizations, the campaign drove strong awareness of the organization’s work and helped the material reach important stakeholders.
Results
Increased site traffic and generated significant awareness with priority audiences.
Social ad CTR performance outperformed B2B industry average
100+ Downloads of full case study content from website.
